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Search Results for: marketing (10)

Career Profile: Bell Mobility’s VP of Marketing Claire Gillies

Posted June 22, 2016 in Careers, Inside Bell by 2

Interested in a career in marketing or looking to make a career change? We sat down with Claire Gillies, VP Marketing Campaigns and Pricing at Bell Mobility to discuss her 15-year journey in the world of mobility marketing. Claire gives…

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Content marketing: An introduction

In a number of recent posts about building websites, optimizing for search, and just marketing in general, I’ve made a lot of references to developing original and useful content and the huge contribution it can make in all three of…

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Getting Started with Video Marketing, Part 3

In my first post on this subject, I outlined five good reasons why you should incorporate video into your website and other marketing activities. I followed that up with a post describing the basic equipment you need to make videos…

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Getting Started With Video Marketing, Part 2

In my previous post in this series, I gave you five good reasons why you should use video on your website and in your other marketing activities. Arguably the most important reasons I covered are that video helps make your…

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Getting Started with Video Marketing

Posted March 21, 2014 in Business, Internet, Small Business Tips by 0

Canadians are voracious consumers of online video. According to comScore, Canadians watch an average of almost 25 hours of video every month. That translates into about 290 videos per month, or almost 10 every day. Only the British view more…

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Email Marketing in the 21st Century: Building a Top-Notch Email List

Posted February 21, 2014 in Business by 0

Now that you’re well on your way to building great email marketing content, you need to figure out who you’re going to send it to. Building the right list is crucial to an effective email marketing campaign. But where do…

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Email marketing in the 21st century – Email Marketing 101

Posted February 14, 2014 in Business, Small Business Tips by 1

We’ve been hearing the predictions for years. Email is dying. Spam has killed the experience for most of us. Nobody reads what’s in their inboxes anymore. The conversations have moved over to Facebook, Twitter, and LinkedIn. Ignore the naysayers. Despite…

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Mobile Marketing: Establishing a Basic Mobile Presence

With today’s mobile devices, Canadian professionals live in a world of constant connectivity. Mobile Internet access has created a global mobile transaction economy that is growing at a remarkable rate. According to Yankee Group’s latest research, global mobile transactions will grow from US$241…

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Don’t Make These Common Mobile Marketing Mistakes

Mobile marketing – interacting with your customers via their smartphones and other mobile devices – is exploding. And it’s really no wonder. Canada is fast approaching the 100 percent wireless penetration rate, something already seen in several European countries. Consumers…

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