Interested in a career in marketing or looking to make a career change? We sat down with Claire Gillies, VP Marketing Campaigns and Pricing at Bell Mobility to discuss her 15-year journey in the world of mobility marketing. Claire gives…
Read moreIn a number of recent posts about building websites, optimizing for search, and just marketing in general, I’ve made a lot of references to developing original and useful content and the huge contribution it can make in all three of…
Read moreIn my first post on this subject, I outlined five good reasons why you should incorporate video into your website and other marketing activities. I followed that up with a post describing the basic equipment you need to make videos…
Read moreIn my previous post in this series, I gave you five good reasons why you should use video on your website and in your other marketing activities. Arguably the most important reasons I covered are that video helps make your…
Read moreCanadians are voracious consumers of online video. According to comScore, Canadians watch an average of almost 25 hours of video every month. That translates into about 290 videos per month, or almost 10 every day. Only the British view more…
Read moreNow that you’re well on your way to building great email marketing content, you need to figure out who you’re going to send it to. Building the right list is crucial to an effective email marketing campaign. But where do…
Read moreWe’ve been hearing the predictions for years. Email is dying. Spam has killed the experience for most of us. Nobody reads what’s in their inboxes anymore. The conversations have moved over to Facebook, Twitter, and LinkedIn. Ignore the naysayers. Despite…
Read moreWith today’s mobile devices, Canadian professionals live in a world of constant connectivity. Mobile Internet access has created a global mobile transaction economy that is growing at a remarkable rate. According to Yankee Group’s latest research, global mobile transactions will grow from US$241…
Read moreIf you read my two previous posts on how small businesses can get started on Twitter and how to build and engage with your audience on the channel, then you are now ready to really put Twitter to work. Many…
Read moreMobile marketing – interacting with your customers via their smartphones and other mobile devices – is exploding. And it’s really no wonder. Canada is fast approaching the 100 percent wireless penetration rate, something already seen in several European countries. Consumers…
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