How the Sony Xperia Z2 Can Help You Make Great Videos

It’s no secret that video is becoming an integral part of the online experience, but it may surprise you to learn how fast it’s happening.

It has been reported that in 2013, 40% of mobile data traffic came from video and that by 2019 that number will jump to more than 50%. The same report also predicts 13-times growth in mobile video traffic within the seven-year period. Furthermore, shoppers are 1.81-times more likely to make a purchase when they see a video of the product, and 51.9% of marketers say video is the type of content that generates the best ROI.

The impact of these trends are clear – video content is becoming a ‘must have’ for Canadian businesses. But if you don’t have the budget to procure the professional equipment – like cameras, microphones, headphones, tripods, lights and more – that’s typically associated with producing high-quality, professional-level videos, how can you make great videos?

The built-in video camera technology featured in the latest and greatest smartphones and superphones has evolved tremendously in the past few years, and these devices now represent a high-quality option for video production at very reasonable price points for Canadian businesses.

One of the hottest new devices on the market today – the Sony Xperia Z2 – features high quality video-making technology that truly allows you to create and publish videos from start to finish. Here are some of the key video-related features built into the Xperia Z2:

High-definition 4K recording. Even if your videos live online, clients may connect their computers or mobile devices to larger screens for viewing; or you might even want to play them on TVs in your waiting room or employee lounge. Recording in 4K means there’s none of that graininess and pixilation you’d see with lower-quality files on a high-definition display. SteadyShot technology works with the G lens and 20.7 MP Exmor image sensor and BIONZ image processing engine to produce a smooth video that’s free of the camera shake and motion blur you’d typically get without a tripod.

Adding video effects. Timeshift lets you shoot at 120 frames-per-second then slow down playback for a slow motion effect. There are colour, image trails, mirror, and motion effects as well. Or use Vine to create short, looping Instagram-style videos. Fun animations can be added using the augmented reality features, like an ocean background with the soothing sound of waves.

Post-production tweaks. All post-production tweaks can be made in the phone, including trimming and changing the playback speed. And while these tasks might typically be difficult to accomplish on a smartphone, the Z2 has a sizeable 5.2” screen; large enough to comfortably manipulate. Then, once you’re satisfied with the final copy, you can upload the video by using Wi-Fi or Bell’s blazing-fast LTE network. You can even save a copy to Sony’s cloud storage service PlayMemories Online so everyone in the company can access it.

The bottom line
Video is becoming a must-have component for Canadian businesses. With the Xperia Z2, you can capture, create, edit, output, and store your videos quickly and easily, all with one device, and using applications already built into the camera app. Everyone on the team can make their own creations, and upload them to the cloud.

What types of company videos do you create, and how do you think the Z2 could help you improve them, or streamline the creative process? Tell us in the comments below.