Personal Small Business Enterprise

Removing the Technological Barriers to Videoconferencing

Now that we’ve looked at the pros and cons of videoconferencing and examined some of the basic tools you’ll want to consider to get started, it’s time to start connecting with real people. The challenge most businesses face when deciding who to connect with – and how – is that many videoconferencing solutions still aren’t as intuitive to use as audio conferencing solutions that allow you to pick up a phone and meet virtually with anyone no matter where they are and what technology they’re using. Videoconferencing demands a bit more planning in most cases.

That’s because standards for video connectivity still aren’t universally adopted. While a number of video standards are currently in use, the market hasn’t matured to the point where all vendors are using exactly the same approach. For example, H.264, G.711/G.722/G.729 and H.239/T.120 are all popular standards for video, voice and web conferencing, respectively. Even when vendors do utilize the same standards, they tend to only support basic functionality across platforms.

As a result, cross-platform compatibility – the ability of someone using a videoconferencing solution from one vendor to seamlessly communicate with someone using another vendor’s technology – isn’t universal, and businesses are stuck making individual arrangements every time they want to videoconferencing with a customer, partner, prospect or stakeholder. Sometimes, systems from different vendors simply won’t play nice with each other, which can significantly limit who you’re able to communicate with.

There’s good news, however, for companies worried they’ll choose the wrong videoconferencing solution – and as a result be stuck talking to themselves instead of their customers. Hosted video bridging services now offer you the ability to hold secure videoconferencing sessions with multiple participants, no matter what technology you – or they – are using on your respective networks. Hosted video bridging services function similar to an audio conference bridge service, where each participant simply connects to a central videoconference bridge via a single number and secure PIN login code. The difference? Hosted video bridges facilitate real-time video as well.

Bell Video Exchange is a hosted video bridging service that features enterprise-grade security capabilities including advanced firewalls built into our network, along with session border controllers and firewall traversal technology to keep your video conferencing exchange protected.

Bell Video Exchange works with most leading videoconference and telepresence solutions – which means no more double-checking with your clients in advance to make sure your respective systems are compatible. The service includes 24/7/365 monitoring and technical support, and it helps you reduce costs by giving you the ability to pay only for what you need – without incurring additional network charges and usage costs.

The bottom line
Getting rid of the technological barriers that once kept different video platforms from securely speaking to one another is one of the most effective ways to help companies get the most out of their videoconferencing investment.

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