A previous post here outlined how to get your eCommerce site online. Now that your online store is open for business, let’s look at the best ways to get people to visit – and even more importantly, a purchase. Marketing…
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In this day-and-Internet age, it’s hard to imagine that every Canadian business does not already have a website. And yet, according to Statistics Canada’s 2012 survey of digital technology and Internet use, more than half of Canadian businesses are not…
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In my previous posts on using Twitter for your small business, I covered off a lot of basic information, and I also explored how to effectively use Twitter as a marketing tool. In today’s post, I’d like to look at…
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Mobile marketing – interacting with your customers via their smartphones and other mobile devices – is exploding. And it’s really no wonder. Canada is fast approaching the 100 percent wireless penetration rate, something already seen in several European countries. Consumers…
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Small businesses that embrace technology are growing faster than those who don’t. In fact, technology is often cited as a key factor in giving small businesses a competitive edge. Taking advantage of the latest technology and staying on top of…
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To tweet or not to tweet. Or Facebook. Or Instagram. Or whatever other social media tool becomes popular in the future. It’s a challenge that eventually all businesses face. And, given the huge amounts of uncertainty associated with taking the…
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Now that we’ve looked at the pros and cons of videoconferencing and examined some of the basic tools you’ll want to consider to get started, it’s time to start connecting with real people. The challenge most businesses face when deciding…
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This entry is part of a recurring series on optimizing your website for maximum visibility online. The process is called search engine optimization, or SEO, and we first touched on it in our earlier blog entry, “The 10-minute-a-day tip for…
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Smartphones are the new enablers of savvy customers. No longer content to shop unprepared, customers are using real-time research to find the right product at the right price. Is your business ready for them? While the smartphone shopping trend most…
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Cash is no longer king. Credit and debit cards may not rule the roost forever, either. After years of promise, the electronic wallet – or e-wallet – is finally beginning to change the way we shop. Although cash is the…
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