While Canadian consumers are increasingly turning to the Internet for their shopping needs, buying goods and services online can still feel somewhat impersonal. A store’s appearance or a friendly conversation with a salesperson can make a transaction memorable. eCommerce doesn’t have…
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According to eMarketer, retail eCommerce sales in Canada rose by 17.4% in 2014 over the previous year, and are expected to grow 73% by 2018 – continuing to greatly outpace the growth of traditional retail sales. Not only are consumers purchasing…
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In my first post on this subject, I outlined five good reasons why you should incorporate video into your website and other marketing activities. I followed that up with a post describing the basic equipment you need to make videos…
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In my previous post in this series, I gave you five good reasons why you should use video on your website and in your other marketing activities. Arguably the most important reasons I covered are that video helps make your…
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Canadians are voracious consumers of online video. According to comScore, Canadians watch an average of almost 25 hours of video every month. That translates into about 290 videos per month, or almost 10 every day. Only the British view more…
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After experiencing bootstrapping first hand, many entrepreneurs are relieved when they finally reach the point of profitability. However, scaling a business up without sacrificing a personal life is often the biggest challenge many business owners face during growth. Thankfully, there…
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It’s a situation common to businesses of any size, in any sector: you’ve had a website for quite some time, and it’s served its purpose well as the pillar of your online brand-building efforts. Customers and suppliers use it to…
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If you’ve been following this series of posts about getting your business online, you should by now have a good grasp of the reasons why your business should have a website, how to build a basic website, how you can…
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A previous post here outlined how to get your eCommerce site online. Now that your online store is open for business, let’s look at the best ways to get people to visit – and even more importantly, a purchase. Marketing…
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Mobile computing has intertwined itself into our daily routines, and few of us can remember what it was like not having the Internet in our pocket. The ability to surf the web on our mobile devices has also presented an…
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