With the exorbitant amount of business e-mails we exchange daily, getting a newsletter noticed can be tough. Last year, there were over 100 billion business e-mails sent and received worldwide every day, and that number is expected to exceed 132…
Read moreIn the first part of this series, I discussed how to get the ball rolling to build a solid e-mail list. The next step reflects the heart of a good newsletter: content. When spam makes up 90% of all worldwide e-mail…
Read moreWhen it comes to achieving business goals, 68% of marketers find that electronic newsletters are the top type of e-mail communications. However, having a captive audience to receive it is just as important as what you put in a newsletter….
Read moreNow that you’re well on your way to building great email marketing content, you need to figure out who you’re going to send it to. Building the right list is crucial to an effective email marketing campaign. But where do…
Read moreWe’ve been hearing the predictions for years. Email is dying. Spam has killed the experience for most of us. Nobody reads what’s in their inboxes anymore. The conversations have moved over to Facebook, Twitter, and LinkedIn. Ignore the naysayers. Despite…
Read moreIt might not seem obvious as you review the bucket-loads of spam that arrive in your email inbox every day, but sending unsolicited email is largely an illegal activity in most countries. Canadian businesses conducting ethical email campaigns that have…
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