According to eMarketer, retail eCommerce sales in Canada rose by 17.4% in 2014 over the previous year, and are expected to grow 73% by 2018 – continuing to greatly outpace the growth of traditional retail sales. Not only are consumers purchasing…
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It may be true that a picture is worth a thousand words. Certainly, images greatly improve the story-telling and visual appeal of any website, and most business owners know that they should be using lots of images on their sites….
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If you have had a website for any length of time — or even if you don’t have a website at all – you’ve likely been inundated with spammy emails from less-than-reputable sources promising to get your site to the…
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The Internet is getting crowded. The world’s total number of registered domain names surpassed 250 million last year. That means it’s harder than ever to find a domain name that isn’t taken already. If you’re a business trying to make…
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I’ve spent the last few posts in this series laying out how to build a website and populate it with good content. But if you stop there, it’s a lot like opening a new store and filling it with great…
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It should come as no surprise that changes to Google’s search engine algorithm can have a significant impact on Canadian businesses and their search engine optimization (SEO) efforts, which is why it is important to stay informed about the changes…
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In my first post on this subject, I made the argument that every Canadian business should have an online presence. In an era where most consumers turn to the web to find the companies from which they want to buy…
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To most observers, search engine optimization (SEO) best practices are primarily focused on boosting the search rankings of your corporate website. While this remains true to a large extent, the increasing reliance of businesses on social media platforms like Facebook…
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Now that we’ve reviewed some of the things you can do to help improve your website’s search engine optimization (SEO) with the help of social media – see SEO gets Social Part 2: Tips to Optimize your site – it’s…
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Now that we’ve seen how a well thought-out social media strategy can benefit your company’s search engine rankings – see SEO gets Social. Are You Ready? – it’s time to dig a little deeper into optimizing your website to maximize…
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