Like many other smartphone owners, I spend a lot of my spare time staring at my smartphone’s screen. I stare at it while I’m waiting in line for lunch or riding on public transit. Usually I’m scrolling through Twitter notifications,…
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Many of us make them. Most of us invariably break them. We’re talking of course, about New Year’s resolutions. And in the midst of those resolutions – often centred around health and fitness – you may want to also consider…
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A previous post here outlined how to get your eCommerce site online. Now that your online store is open for business, let’s look at the best ways to get people to visit – and even more importantly, a purchase. Marketing…
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In my previous posts on using Twitter for your small business, I covered off a lot of basic information, and I also explored how to effectively use Twitter as a marketing tool. In today’s post, I’d like to look at…
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If you read my two previous posts on how small businesses can get started on Twitter and how to build and engage with your audience on the channel, then you are now ready to really put Twitter to work. Many…
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Many small business owners have heard about Twitter and how other companies are using it to promote their businesses. But some don’t know where to start or how to make the most of the micro-blogging site. In a previous post,…
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To most observers, search engine optimization (SEO) best practices are primarily focused on boosting the search rankings of your corporate website. While this remains true to a large extent, the increasing reliance of businesses on social media platforms like Facebook…
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Twitter is a social media network that many small businesses are using to both reach and engage with their customers. And it’s no wonder: Twitter has more than half a billion users, with anywhere between 170-million and 200-million of them…
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Now that we’ve reviewed some of the things you can do to help improve your website’s search engine optimization (SEO) with the help of social media – see SEO gets Social Part 2: Tips to Optimize your site – it’s…
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Now that we’ve seen how a well thought-out social media strategy can benefit your company’s search engine rankings – see SEO gets Social. Are You Ready? – it’s time to dig a little deeper into optimizing your website to maximize…
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