In my previous posts on using Twitter for your small business, I covered off a lot of basic information, and I also explored how to effectively use Twitter as a marketing tool. In today’s post, I’d like to look at…
Read moreIf you read my two previous posts on how small businesses can get started on Twitter and how to build and engage with your audience on the channel, then you are now ready to really put Twitter to work. Many…
Read moreBy the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. Smart businesses have used this sweeping change to their advantage by issuing mobile devices like smartphones and tablets to employees and supporting…
Read moreMany small business owners have heard about Twitter and how other companies are using it to promote their businesses. But some don’t know where to start or how to make the most of the micro-blogging site. In a previous post,…
Read moreTo most observers, search engine optimization (SEO) best practices are primarily focused on boosting the search rankings of your corporate website. While this remains true to a large extent, the increasing reliance of businesses on social media platforms like Facebook…
Read moreTwitter is a social media network that many small businesses are using to both reach and engage with their customers. And it’s no wonder: Twitter has more than half a billion users, with anywhere between 170-million and 200-million of them…
Read moreThere are always a few holdouts who take a bit longer to embrace new technology. I know this personally because my parents didn’t buy a microwave until the 1990s. I also know there are still some doubters out there when…
Read moreToday’s technology is so fast, powerful, and convenient that it’s often easy to forget it’s not always perfectly secure and infallible. Many Canadian businesses experience unfortunate events like malware infections, network failures and data breaches due to IT environments that…
Read moreFor most companies contemplating moving some or all of their IT requirements to the cloud, improved operational efficiencies are most frequently cited as the primary driver. However, making the switch to cloud-based services can also save companies money. A recent…
Read moreNow that we’ve seen how a well thought-out social media strategy can benefit your company’s search engine rankings – see SEO gets Social. Are You Ready? – it’s time to dig a little deeper into optimizing your website to maximize…
Read more