Let’s say your business is based in Calgary. You also have a branch office in Halifax. Your main supplier is in Asia. And your biggest client is in the U.S. You know exactly where all of those key players are….
Read moreMobile marketing – interacting with your customers via their smartphones and other mobile devices – is exploding. And it’s really no wonder. Canada is fast approaching the 100 percent wireless penetration rate, something already seen in several European countries. Consumers…
Read moreThere are many reasons why moving an entire business to a new location isn’t at the top of anyone’s list of favourite hobbies. It costs time and money. It requires boxes, packing tape, and a significant amount of elbow grease….
Read moreA past boss once gave me some great advice: “It’s okay to come to me with a problem,” he said. “But you have to bring me at least one possible solution, too.” In the same spirit, today’s blog isn’t another…
Read moreA website is an essential part of any modern company’s marketing mix. It acts as a virtual front door to your offerings and is often the initial point of contact between you and your customers. Furthermore, the benefits of having…
Read moreHackers, viruses, phishing, malware and more. The list of IT security threats that could hurt your company’s operations (and reputation) just keeps getting longer. To help you secure your networks and data without breaking the bank, we previously posted a…
Read moreAs a small business owner, you’re always looking for innovative ways to reduce operating costs. One of the many ways to do this is by allowing your employees to bring their own devices (BYOD) to work instead of purchasing mobile…
Read moreThis entry is part of a recurring series on optimizing your website for maximum visibility online. The process is called search engine optimization, or SEO, and we first touched on it in our earlier blog entries, including: The 10-minute-a-day tip…
Read moreDo you know exactly how much your organization is spending on email? Many Canadian organizations don’t. Running an in-house email program requires organizations to purchase infrastructure, support it with skilled IT staff, and incur a number of other costs related…
Read moreTo tweet or not to tweet. Or Facebook. Or Instagram. Or whatever other social media tool becomes popular in the future. It’s a challenge that eventually all businesses face. And, given the huge amounts of uncertainty associated with taking the…
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