Live-tweeting an event like a conference is a great way to make use of the real-time, content-driven nature of Twitter by extending the reach of your event while increasing the engagement of people attending the event. It provides good content…
Read moreI hope that by following this series of posts about getting your business online, you’ve been persuaded of the benefits of building a website for your small business, and I’ve helped you take the first necessary steps into this…
Read moreCan you use Twitter to supercharge your company’s marketing capabilities? Absolutely. We’ve already touched on dipping your toes into Twitter’s waters – please see our earlier blog entry, Getting Started with Twitter for Your Small Business, for more information. But…
Read moreIn my previous posts on using Twitter for your small business, I covered off a lot of basic information, and I also explored how to effectively use Twitter as a marketing tool. In today’s post, I’d like to look at…
Read moreIf you read my two previous posts on how small businesses can get started on Twitter and how to build and engage with your audience on the channel, then you are now ready to really put Twitter to work. Many…
Read moreMany small business owners have heard about Twitter and how other companies are using it to promote their businesses. But some don’t know where to start or how to make the most of the micro-blogging site. In a previous post,…
Read moreTwitter is a social media network that many small businesses are using to both reach and engage with their customers. And it’s no wonder: Twitter has more than half a billion users, with anywhere between 170-million and 200-million of them…
Read moreWhen it comes to choosing a smartphone, many business owners pick the latest or greatest without taking into account their own personality and usage circumstances. But, if you’re looking to ensure that you truly love your smartphone, you should take…
Read moreDo you know exactly how much your organization is spending on email? Many Canadian organizations don’t. Running an in-house email program requires organizations to purchase infrastructure, support it with skilled IT staff, and incur a number of other costs related…
Read moreKnowing when to buy is often as important as knowing what to buy. If timing is everything in your business, this also holds true when it comes to knowing how long you should keep your computers, mobile devices and related…
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