According to eMarketer, retail eCommerce sales in Canada rose by 17.4% in 2014 over the previous year, and are expected to grow 73% by 2018 – continuing to greatly outpace the growth of traditional retail sales. Not only are consumers purchasing…
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Your website may be getting relatively decent levels of overall traffic, but after further analysis of your site’s analytics you find that visitors aren’t doing what you want them to do. They’re loading the home page, and then nothing happens…
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It may be true that a picture is worth a thousand words. Certainly, images greatly improve the story-telling and visual appeal of any website, and most business owners know that they should be using lots of images on their sites….
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If you have had a website for any length of time — or even if you don’t have a website at all – you’ve likely been inundated with spammy emails from less-than-reputable sources promising to get your site to the…
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In my previous post on this subject, I looked at a few major recent (and ongoing) changes to the Google algorithm, including Panda, Penguin and the so-called “page layout” change. Depending on what sort of content you have on your…
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Google is the search engine of choice for most Canadians when they’re looking for just about anything on the web, including local businesses. The way Google determines what pages will be returned for any particular search result isn’t set in…
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In my first post on website analytics, I showed you how to open a free Google Analytics account and install the service on your website, and I explained some of the basic features of the service. In my second post…
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In my first post on the subject of website analytics, I showed you how to create a free Google Analytics account and how to install the service on your website. I also explained some of the most basic features of…
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Website owners know they should be monitoring how many people are coming to their site and what they’re doing when they’re there. Indeed, there are free and readily available tools, such as Google analytics, that will help website owners understand…
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It should come as no surprise that changes to Google’s search engine algorithm can have a significant impact on Canadian businesses and their search engine optimization (SEO) efforts, which is why it is important to stay informed about the changes…
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